Preparing for a Return to Going Out and About

Following on from our last blog, which argued that for people to even consider returning to some kind of normality, they need to know that their fears are being addressed and solutions found. At Corethree, we are seeing a growing interest from businesses, entrepreneurs, and industry leaders in how the mobile phone network can be used to deliver items remotely or to share vital information which will help reduce or even eliminate, the number of touchpoints required, enable social distancing and start to help the economy recover. This increased attention reflects an awareness about the importance of making environments safe so that customers will consider returning soon and we are strong believers that it will be through science, technology, and high street businesses - large and small - working together that will show us the way forward.

Now is the time to be getting prepared and putting solutions in place so businesses from the high street to stadiums can be ready as the UK opens up again. As people start to go out-and-about and get on with their daily lives, they need to be able to return to traveling on public transport and go to football matches or art galleries and the pub.

As they go about preparing to get fans back into football grounds, customers to visiting shopping centres and everyone back onto public transport and through international customs, the pain-points for the business leaders running these venues and destinations are first and foremost health and safety, then security and then the customer experience. The good news is that mobile ticketing and documentation helps to solve many of these pain points because it is a way that items can be delivered remotely over the mobile phone network and thereby eliminate the number of touchpoints required as well as support physical distancing.

When partnering with a tried and tested technology provider, the mobile delivery of transport and entry tickets, food and drinks vouchers, and customs documentation via account-based wallets on the native app, enable important transactional security benefits. This type of mobile ticketing means individual tickets are locked to the particular mobile device used, which prevents duplication and enables operators to monitor and track all mobile ticket activations through a digital trail across the whole mobile ticket journey. Ticket-touting, a common practice that preys upon a captive audience, is virtually eliminated thanks to the individualised security wrapped around each mobile ticket and supported by the digital mobile ticketing platform.

There is also an unprecedented level of visibility that helps prevent ‘ghosting’, which happens when an event organiser knows nothing about an individual at an event – they are invisible like a ‘ghost’ – and makes it impossible to deliver customer services through the mobile app. Visibility into each customer’s choices and behaviour such as which routes they use and when, where they prefer to sit, and what they like to eat and drink at different times during the course of an event – for instance – provides valuable insight for improving the event and travel customer experience as well as for mobile digital marketing.

As customers and employees look to businesses and industry leaders to show that they are making the right decisions about how to make the future safe for returning to going out and about, Corethree is a trusted technology provider in unprecedented times, working with our partners to help get things moving again.