Delivering a Great Customer Experience for Family Days Out Starts with Mobile Ticketing

When you’re on a family excursion, maybe one you’ve been saving up for and everyone’s excited about, the last thing you want is for unnecessary delays and a lack of communication to spoil things. If you don’t know which entrance to use so end up in a massive queue only to find you are miles away from your seat, the kids can start fretting, boredom to set in and tempers fray. On the other hand, if you’re receiving messages via your mobile telling you that the main entrance is getting crowded, with alternative directions to your seats and a discount voucher for popcorn from the concession stand you’ll pass on the way, you’ll feel like a well looked after and valued visitor. This will make you more likely to return for future events and tell your friends about the good time your family experienced.

That’s the keyword - experience - because an enjoyable family day out is all about the great experiences you share and the good memories you build. These last a lifetime and are precious.

Mobile ticketing plays a crucial role in creating positive customer experiences and with m-ticketing, a great customer experience begins long before leaving home. The value starts with the convenience of being able to buy tickets as you browse family days out on your phone anytime, anyplace. Then there’s the peace of mind from knowing you won’t lose your paper tickets and that, as they are linked to your account, they are secure. Next are offers and teasers, shared via the mobile ticketing app, which help build everyone’s excitement as the day of the outing approaches - the chance to purchase merchandise ahead of the show or a special offer for VIP access, for example. The value for families continues on the day of the event as partnerships with local transport operators let the mobile ticket holder know about any possible delays and help ensure timely arrival at the venue.

Notifications via the app help get the family through the venue and turnstiles quickly, grab discount-driven impulse buys, and help direct them to their seats or favourite ride using the best routes to avoid crowds. In today’s socially distanced world, being able to book your timeslot is crucial and mobile tickets with notifications enable virtual queuing, allowing you to turn up just in time for your family’s turn instead of having to wait in a crowd for what can feel like way too long. Virtual queues also help venues with their capacity management, as they can more easily monitor the volumes of visitors at any particular time.

On the way home, post-event offers might include a download to keep as a memento and, with partners, discounted taxis at the end of your journey to help get happy but tired children home quickly. By helping ensure families have the best experience possible, mobile ticketing apps deliver great value to parents, which goes a long way to securing their loyalty and positive reviews.

Mobile ticketing as a direct communication channel to customers is also invaluable to the event operator. In-app messaging can help them manage foot traffic to help create a safe and optimal flow of movement around the venue. Real-time data from mobile apps can also be used to map consumer behaviour and preferences so that offers become data-driven, which means they become personalised and therefore even more valuable to the customer.

As Europe`s largest mobile ticketing and data insights provider, we are experts in delivering the best customer experience across mobile devices. Through our proven technology and know-how, along with solutions that have a low barrier to entry, family attractions businesses, and all other types of events organisations, can benefit from a more personal and direct customer engagement, leading to an increase in sales and customer satisfaction.

On the 11th and 12th of November we’ll be at Family Attraction Expo at the NEC, so if you’re interested in finding out how our experienced team can help improve your customer engagement and deliver significant benefits to your business, come and visit us on stand FA342. We’d love to see you!