Improving Customer Experience Through Broadening Your Mobile Ticketing Offering

When it comes to mobile devices, the preference for features beyond voice calls and messaging has been illustrated in a recent survey, where 88 percent of millennial respondents answered “yes” to the question “would you rather have an unlimited data phone plan than unlimited calls and SMS?” And it could be argued that even more compelling than calling, messaging, and music and video streaming, is a mobile’s ability to provide its user with a variety of ways to discover and purchase all kinds of consumer products and services.

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