A Ticket to Joined-up Engagement and Happy Customers

Mobile devices are now an integral part of consumer lifestyle and have become a hotbed for all kinds of services, not exclusively related to the entertainment space. Mobile apps are, in fact, one of the easiest ways to communicate with customers. Despite being frequently used in the retail and transport sectors, this direct and immediate channel has yet to reach its full potential when it comes to end-user engagement. Although the idea of location-based marketing and mobile advertising is not new, the vast majority of organisations are still on the back foot when it comes to targeting and talking to consumers on the device they keep close by them more or less at all times. This rings particularly true with mobile ticketing…

…Continue reading the full article in Mobile Marketing Magazine.