Corethree wins Mobile Project of the Year, whilst surpassing 140,000,000 mobile tickets sold
Huge double congratulations to all our team at Corethree as we not only win Mobile Project of the Year at the IT industry’s prestigious Computing Digital Technology Leaders Awards 2020 but also reach (and surpass) the unprecedented milestone of an amazing 140,000,000 mobile tickets sold. It is great to be able to share the news that even during these difficult times, we’re still delivering for our clients and their customers across the UK, thanks to our award-winning technology recognised by industry experts.
Our winning Mobile Project of the Year entry showcased ‘Badges’, a new user-engagement feature in our Santander Cycles mobile app, which is an integral part of the TfL London Cycle Hire Scheme. The feature encourages more cycling in the capital by enabling customers to collect rewards and would have helped contribute to the app hitting 1 million downloads, across android and IOS users, in January 2020.
As Europe’s leading mobile ticketing and data insights provider, we provide mobile ticketing and cutting-edge data insights to some of the country’s largest transport operators including First Group, Transport for London (TfL), Lothian, and Transport for Greater Manchester (TfGM) amongst many others. The increasing popularity of mobile ticketing technology is a testament to the fact it has become the default choice for the public thanks to its flexibility, convenience, and safety – especially when social distancing is a key requirement.
The sale of over 140,000,000 mobile tickets sold tells a clear story, showing that demand for our m-ticketing and data-insights solutions remains strong despite the challenges. This is because consumers know that mobile tickets provide much more than faster ticket purchasing and shorter queues. They provide flexible purchasing options and can also offer valuable services such as real-time arrival and departure information and other helpful communications to limit overcrowding, something that has become more important in recent months.
Indeed, consumers have grown to appreciate how mobile ticketing inherently supports social distancing as it allows them to stand well back from each other, a turnstile, or a bus driver and still show their ticket to be validated. Our Flash-Pass solution (which uses a dynamic word of the day) is a great visual verification technology where the m-ticket is activated by the consumer or passenger who then holds their phone up – at a distance – from the driver (or gate greeter in a stadium or usher in a theatre) who can clearly see and validate the mobile ticket. Because it eliminates the need for cash or card payment, passengers don’t need to be as close as arm’s length to tap a touchpad or for a driver to handle coins. This shielding technology safeguards drivers and also keeps passengers’ from having to touch too many surfaces such as wallets, travel passes, and even cash and coins.
We look forward to fulfilling the next 100,000,000 mobile tickets and working with our operators to provide the safest, most advanced technology to help passengers get to their destination.