Corethree Rolls-Out Tailored Products to Increase Access to Mobile Ticketing and an Improved Customer Experience

Corethree – Europe’s largest mobile ticketing and data insights provider – is launching a suite of tailored products that make it simple, fast, and cost-effective for transport operators – whatever their size – to get up and running with mobile ticketing from the industry’s largest provider.

The new products enable customers that are not in the market for bespoke solutions, to access the proven expertise and extensive experience that Corethree has gained from over 10 years of delivering successful mobile ticketing technology for over 70 percent of UK bus operators and some of the biggest transport companies in Europe. The new range comprises carefully designed, scalable products with additional features-on-demand. These ’off-the-shelf’ solutions will enable more transport operators to deliver data-driven service optimisation and enhanced customer experiences based on insights from passenger behaviour and preferences.

Ashley Murdoch, CEO of Corethree, said: “M-ticketing is becoming the default choice due to convenience, speed and the ability to improve and personalise the customer experience through this direct mobile communications channel. Partners interested in benefitting from the huge mobile-data opportunity can now start with our new tailored products, which are a great new addition to our industry-leading bespoke solutions.”

The new product portfolio includes:

Coretickets™
A new tailored mobile ticketing app product comprising a fixed feature-set that includes all the essential elements required for operators to quickly and effectively get up and running.

NFC for Android and Apple
A new NFC (near field communications) mobile ticketing activation and validation solution for Android and Apple iOS delivering additional security and improving data gathering.

CoreAPI™
CoreAPI™ will enable partners to develop a state-of-the-art ticketing experience within websites and mobile apps under their own branding and customer context. This open API solution makes it simple to integrate Corethree’s proven mobile ticketing ‘backend’ technology with a brand’s customer-facing ‘frontend’. This allows a brand’s existing website or app to also provide an m-ticketing function with everything needed to handle secure mobile ticketing fulfilment plus the back-engine capability to provide data insights into customer preferences. CoreAPI™ allows Corethree integration with one or several partners which facilitates the development of MaaS solutions that include mobile ticketing, making a much more valuable service offering than a pure journey planner. Other consumer-facing organisations wanting to take advantage of the mobile channel to offer their customers valuable services and relevant, timely offers can also easily incorporate an industry-leading ticketing function using CoreAPI™. Data is the underlying asset in this equation and over time, a website or app can become a valuable data-driven marketing communications channel for sharing personalised promotions direct with the mobile account holder.

CoreSDK™
CoreSDK™ (software development kit) delivers the fastest go-to-market option for partners, with little development required. A collection of software development tools in one installable package, CoreSDK™ provides predefined user-flows for mobile ticketing and payment to enable ticket sales and fulfilment with any partner iOS or Android app.

Corethree is a fast-growing specialist data technology company, founded to enable businesses to take advantage of the mobile-data intersection – the single biggest opportunity to create direct communication to the customer. By integrating disparate data points to create simple, easy to use solutions to maximise revenues and improve customer service, Corethree solves business problems and creates new revenue opportunities for its clients through mobile. Having hit the milestone of 130,000,000 mobile tickets sold in January 2020, Corethree is Europe’s largest mobile ticketing and cashless payment technologies provider. Its award-winning mobile-data intelligence platform, Core Engine, provides valuable data-driven insights that enable the development of better business models and stronger customer relations.