Why Brands Need to Drill Into Data to Cure Customer Loyalty Decay

By Ashley Murdoch.

It’s not uncommon for a brand to roll out a customer loyalty programme to strengthen relationships, grow the business and remain relevant in a very crowded marketplace. Today’s advancements in technology and the evolution of how shoppers prefer to buy goods and interact with services has changed dramatically.

The rise of omnichannel has pushed brands to operate across digital and mobile channels, providing consumers with a much wider variety of choices to shop anytime and anywhere.

…Continue reading the full article on Marketing Tech Magazine.